SoHo+Co
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Thread Fashion Event

Poster & Promotion

Thread is a high-end fashion symposium with the inaugural event to be held in Helsinki, Finland.

The identity for the symposium combines with a poster and app to promote the event. The design aims to reflect the sophisticated nature, combining a luxury colour palette with a soft font formed from clouds of sharper icons.

The x marks forming the logo are reminiscent of stitched thread and allow the logo to be perceived in different ways when seen from near and far.