The hypothetical brief was for a Corporate Responsibility Report for Cisco comprising covers and a single spread. Brand colours were provided and a maximum of two plus white were to be used. The design takes its cue from an optimistic sunny day and with an abstracted horizon and sea. The last page features a boat sailing into the distance as a goodbye to the reader.
The accompanying eDMs continue the motif of the optimistic sun and use additional graphic elements such as sharks and droplets to either suggest a section through the sea or introduce a new story.